自從原來在雅虎中國的同事告知我在8月30日是他工作的最后一天，8月31日雅虎中國正式下線，即使早已預見的事情如期發生還是不能抑住自己的嘆惋。如期在9月1日再訪問中國雅虎，你看見的是一段聲明，然后網站會轉向阿里巴巴公益頁面。從2000年起筆者就是雅虎中國的用戶，2010年在雅虎中國還有短暫的工作經歷，直至紫色的夢在中國徹底地破碎。反觀雅虎中國的產品更迭，嘆惋之余不免還有一些啟迪與訓誡，至少可算是項目失敗的教訓與警戒。

(本文只是從業務和產品的角度做回顧與總結，暫沒有把公司之間資本層面的瓜葛與博弈考慮在內。)

1、雅虎門戶的十字路口

雅虎起初的定位就是資訊目錄與工具導航，或者是張平合努力把雅虎中國推向更加符合本土市場的“新聞超市”，但門戶的媒體角色在國內倍受限制，不敵國內崛起的網易、新浪和搜狐;直至門戶目錄時代遭受起搜索引擎的沖擊，周鴻

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