我坐在咖啡店的角落想事情。一位年約40歲的中年人輕聲打斷我，問我他能否坐下來，他想請教我有關創業的事。

我沒有直接回答他，倒是先問了他一個問題：“你總共工作多久了？”他說快15年了。我再問他：“你能否舉出這15年間，有多少次的表現是超出公司給的目標？”他思考良久，無法舉出具體的例子，這時我建議他對于創業的事最好三思而行。“為什么？”他有些失望地問我。我回答說：“如果你沒有成功的過去，有什么依據相信自己可以創造成功的未來？因為當你還是員工，所有風險都由老板幫你負擔時，你便無法有特別成就；換成自己創業當老板，所有風險都要自己承擔時，困難度提高，成功的機會更遙不可及!”

看他有些納悶，我問他，如果他現在被公司開除，他有能力復制過去的成功經驗東山再起嗎?他再一次搖頭。我對他說，如果他是蘋果電腦的創辦人喬布斯就可以了。

喬布斯第一次的信心，產生于他20歲時創立蘋果電腦公司。他拼命工作，讓蘋果電腦在10年內從一間車庫里的小工廠，擴展成一家員工超過4000人，市價20億美金的公司，因為他推出了一個很棒的產品

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