美國一所著名學院的院長，繼承了一大塊貧瘠的土地。這塊土地，沒有具有商業價值的木材，沒有礦產或其他貴重的附屬物，因此，這塊土地不但不能為他帶來任何收入，反而成為支出的一項來源，因為他必須支付土地稅。

州政府建造了一條公路從這塊土地上經過。一位“未受教育”的人剛好開車經過，看到了這塊貧瘠的土地正好位于一處山頂，可以觀賞四周連綿幾公里長的美麗景色。他（這個沒有知識的人）同時還注意到，這塊土地上長滿了一層小松樹及其他樹苗。他以每畝10美元的價格，買下這塊50畝的荒地。在靠近公路的地方，他蓋建了一間獨特的木造房屋，并附設一間很大的餐廳，在房子附近又建了一處加油站。他又在公路沿線建造了十幾間單人木頭房屋，以每人每晚3元的價格出租給游客。餐廳、加油站及木頭房屋，使他在第一年凈賺1

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